The Rising Trend of Plastic Surgery for Men


The benefits of plastic surgery are not reserved for only women. In fact, the rise of men visiting plastic surgery offices is a trend seen across the country as well as in Dr. Greenwald’s office. “Woman have always felt pressure to stay young and youthful looking, however, recently, I have seen a huge increase in male patients, who want to look younger, fit better in their clothes and to stay competitive in the workplace ” says Dr. Greenwald. The most common cosmetic surgery for the male population is liposuction, typically in the abdomen, hips (or love handles) as well as in the chin/neck area. Other highly requested surgical procedures include blepharoplasty (or eyelid lift), facelifts/necklifts and gynecomastia (male breast reduction).

Even more popular for men in the plastic surgery realm is actually not surgery at all. With the increase of affordable and efficacious non-surgical options, it’s never been easier to look great without going under the knife. Dr. Greenwald has recognized the growing demand for these procedures by his male patients and has invested in exciting technology to support the needs of men seeking treatment in his practice. From Botox and injectable fillers to address fine lines and rejuvenate the face to hair restoration procedures such as Neograft to reverse hair loss, men have more options than ever before. Dr. Greenwald states, “Like women, men also want to fight the signs of aging which typically starts with non-surgical options such as skin care, Botox and injectables before progressing to more aggressive surgical intervention.” This holds true for body contouring procedures as well. In Dr. Greenwald’s practice, he offers CoolSculpting, a non-surgical, non-invasive alternative to liposuction. “CoolSculpting has really revolutionized the non-surgical body contouring market for men and women but specifically for the busy male, who is concerned about recovery time”, Dr. Greenwald adds “CoolSculpting is a safe and effective treatment to address problem areas such as the abdomen and love handles. Patients can have their in-office treatment on their lunch break and return to work the same day.”

For more information about cosmetic treatments for men, please contact our office.

Dr. Joshua Greenwald is a board-certified plastic surgeon in New York City who studied and trained at prestigious educational institutions including Columbia University, Emory University, and New York University School of Medicine. His keen aesthetic eye and refined surgical techniques have led him to be a top choice for cosmetic face, breast, and body procedures in NYC. His exceptional patient care has earned him the distinction of “Top Doc” by both Westchester Magazine and Castle & Connolly for over 10 years running. Dr. Greenwald is an active member of the American Board of Plastic Surgery, the American Medical Association, and the Westchester County Medical Society.